Experiential marketing & brand activation

To bring Reward Gateway’s solutions to life at a major industry tradeshow, we transformed our booth into a fully immersive magic-themed experience. Attendees were drawn in by interactive elements including bespoke playing cards, branded magic wands, giant solution cards (where prospects and clients picked a mystery card and learned about the corresponding product), a spin-to-win prize wheel, and custom magic-themed stickers.

Our team wore custom uniforms emblazoned with "Ask me about the RG magic," creating approachable brand ambassadors who encouraged engagement and conversation. The playful, mysterious theme made complex products approachable and memorable, while prizes and hands-on activities ensured the activation left a lasting impression.