The story
of Varden club
Varden Club Founder, Rob Boland, experienced firsthand how golf can transform a life - and that realisation became the catalyst for building a brand with deeper purpose. Guided by the belief that men thrive when challenge, connection, and self-mastery collide, Rob has shaped Varden Club into more than a label: it’s a movement dedicated to helping men evolve into stronger, better, and more fulfilled versions of themselves.
Now, Varden Club stands as a luxury golf brand and members’ club for those seeking growth on and off the course. Through meticulously crafted clothing, unforgettable golf and lifestyle experiences, and a values-led community, Varden Club brings men together in a way that inspires discipline, confidence, and meaningful connection.
The challenge
The challenge in creating the brand for Varden Club was to craft an identity that elevated luxury golf culture while staying true to its deeper mission of helping men grow. It needed to stand out in a premium market, balancing refinement with authenticity.
The goal was to create a visual and verbal identity that felt intentional, aspirational, and purpose-driven — a brand that communicates Varden Club’s philosophy and inspires belonging on and off the course.
The Project
The logo was designed to reflect the brand’s refined, purpose-driven ethos. Its classic swirled monogram embodies tradition, craftsmanship, and timeless elegance, while the accompanying serif type conveys sophistication and authority.
Make it stand out
The bright, dynamic color palette of yellow, orange, red, and pink was chosen to evoke energy, optimism, and creativity—qualities that align with POP’s goal of inspiring leaders and creating thriving workplace environments. These colors also create a visual sense of momentum and enthusiasm, reinforcing the idea of culture “popping” with life and positivity. Overall, the logo blends playful elements with a professional design, making it both memorable and meaningful, perfectly aligned with the challenge of capturing POP’s unique essence.
