CLIENT

Best selling Authors Glenn Elliott & Debra Corey

DELIVERABLES

Branding & Identity
Book cover design
Book layout design
Print formatting
Marketing & Promotion materials

DELIVERABLES

Working with Amazon best-selling authors Glenn Elliott and Debra Corey, we created a cover design that used child-like building blocks to represent the practical steps of building an engaged company culture. The final brush stroke design was chosen unanimously, and playful, sketch-like illustrations were developed throughout the book to bring key concepts to life. Following the book’s success as a #1 best seller in Human Resources, the brand was expanded with products for HR rebels, strengthening its community and reach.

Book cover & illustration design

Amazon best selling authors Glenn Elliott and Debra Corey wanted the cover design to illustrate the concept of ‘child like’ building blocks to show readers how they can take practical steps to build a highly engaged company culture. I experimented with different types of iconography around this, but in the end it was this simple brush stroke design concept that was unanimously favoured by all.

Beyond the cover, I illustrated playful, sketch-like imagery throughout the book to bring key concepts to life. After its success as an Amazon #1 best seller in Human Resources, we expanded the brand with products for HR rebels, strengthening its community and further promoting the bo.

Reader on Goodreads

“Build It provides a comprehensive and practical approach to addressing and improving employee engagement through 'The Employee Engagement Bridge'... The model, information and tips/tools provided in the book speak at a level that HR professionals will easily be able to understand and action”

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